ZUMBROTA, Minn. - Jayne and Dean Bredlau have been growing My Sweet Greens MN, a farm to table produce business, since 2016. Recently, they received a legal notice that caught them off guard. An attorney representing a Los Angeles-based chain restaurant Sweetgreen sent them a cease and desist to stop using the name My Sweet Greens MN.
Sweetgreen and My Sweet Greens MN came to an agreement and the Bredlaus have until November 2020 to change their name. "It was a surprise for us to receive. We had no idea our very local specific name for a small urban farm was going to infringe on a large restaurant chain's name," says Jayne Bredlau.
Everything with their current business name including their logo, packaging, website domain, and accounts must be changed. That process can be pricey. The Bredlaus are hoping to generate extra funds this summer to pay for the change.
My Sweet Greens MN is taking the challenge in stride and viewing the setback as an opportunity for growth. "We will promote and market appropriately the change so that our customers are not confused... This will be a good chance to grow and just be stronger," says Bredlau.
My Sweet Greens MN produce can be found at restaurants, farmers markets, and stores across Southeastern Minnesota including the Rochester Farmers Market, Lord Essex Steakhouse, and most Hyvees in Rochester. For a complete list of where you can find My Sweet Greens MN products and learn more about the business, click here.
"Shop small stores, shop farmers markets, buy direct from your local farmers, grow your own food even if its in some bucket gardens on your patio. Support local because it actually supports the community and that makes a community stronger," adds Bredlau.
A new name for the business has not been chosen yet.