Will 'Avengers: Endgame' set new box office records?

Debuts on more screens than any film in U.S. history.

Posted: Apr 24, 2019 7:03 PM

NEW YORK (AP) — By any measure, the release of "Avengers: Endgame" is a movie-theater event unlike any other.

When the 22nd film in Marvel Studios' saga opens in North American theaters on Thursday night, it will land on more screens than any movie ever has in U.S. and Canadian theaters. And even still, the 4,600 theaters the Walt Disney Co. has lined up may still not be able to keep up with demand.

Beginning Thursday night, many theaters will stay open round-the-clock. Seventeen AMC Theatres won't close for 72 hours straight. Some $120 million in presales have already set records on advance ticketing services Fandango and Atom. AMC's website was crashed by early "Endgame" ticket buyers.

"It looks like we've gotten Thanos' snap," AMC said at the time.

Just how massive the ticket sales will be by the end of Sunday has been one of the one of the industry's favorite guessing games. Can it clear $300 million domestically? Is a $1 billion worldwide weekend possible? Will "Avengers: Endgame" eventually rival the $2.8 billion total gross of "Avatar" in 2009?

Regardless, records will fall — and they have already started to. Disney said Wednesday that "Avengers: Endgame" grossed about $107.2 million in China on Wednesday, where it first opened. That's already the most lucrative single day ever in Chinese theaters. Only "Star Wars: The Force Awakens" had a larger single day gross, and its one-day $119.1 million haul came from both U.S. and Canada theaters.

"This is a seismic box-office event," said Paul Dergarabedian, senior media analyst for Comscore. "This is like the 100-year-flood of movies."

The current opening weekend record is held by the last "Avengers" movie — the 2018 preamble to "Endgame," ''Infinity War." It debuted with $257.7 million domestically and $640.5 million worldwide.

Both of those records are likely toast. The worldwide haul is certain to be obliterated that because "Infinity War" didn't debut in China until two weeks later. "Endgame" is opening worldwide more or less simultaneously everywhere except Russia.

Estimates range from $260 million to $300 million domestically, and between $800 million and $1 billion globally.

Helping the cause is that reviews, at 97 percent fresh on Rotten Tomatoes, have been among the best for any Marvel movie. "Endgame" concludes not just the arc of the "Avengers" movies but signals the completion of the 22-movie Marvel Cinematic Universe, as mapped out by Marvel Studios President Kevin Feige.

Feige has been tight-lipped about what the next phase will be, though he has new reinforcements. Disney's acquisition of 20th Century Fox brings Marvel's X-Men and Deadpool under the same roof.

"Endgame" will give a much-needed jolt to the box office, which is running about 16 percent behind the pace of 2018. Ironically, though, the weekend won't be much an improvement over the same time frame last year since that's when "Infinity War" opened. And no other wide release is daring to open against "Endgame."

Ultimately, the only thing standing in the way of "Endgame" is "Endgame," itself. With a running time of three hours and one minute, theaters won't be able to fit as many screenings in per day as they'd like to.

"It looks like the demand is going to outstrip the supply but theaters are doing their best to keep up with that," said Dergarabedian. "Look, there's only 24 hours in a day and it's a 3 hour and one minute movie."

Minnesota Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 40767

Reported Deaths: 1533
CountyConfirmedDeaths
Hennepin13054790
Ramsey5127233
Dakota257094
Stearns248119
Anoka2360111
Nobles16766
Olmsted123518
Washington122840
Mower9742
Rice8738
Scott8234
Clay60138
Kandiyohi5871
Blue Earth5442
Wright5165
Carver4421
Todd4022
Sherburne3445
Lyon3322
Freeborn3090
Watonwan2450
Steele2431
Benton2353
St. Louis21816
Nicollet19112
Martin1725
Cottonwood1380
Goodhue1388
Winona13615
Le Sueur1191
Pine1110
Crow Wing11012
Chisago1051
Otter Tail1041
McLeod990
Dodge970
Carlton890
Polk863
Unassigned8638
Isanti800
Chippewa791
Waseca750
Douglas690
Itasca6912
Murray680
Pipestone674
Meeker621
Morrison621
Faribault610
Becker570
Jackson570
Sibley572
Pennington530
Beltrami430
Brown432
Renville372
Mille Lacs362
Wabasha350
Fillmore310
Rock310
Yellow Medicine310
Houston290
Swift291
Grant240
Norman210
Redwood210
Roseau210
Wilkin213
Cass192
Big Stone170
Koochiching171
Kanabec161
Wadena160
Aitkin150
Lincoln130
Marshall120
Pope120
Clearwater100
Mahnomen101
Stevens100
Hubbard80
Lake60
Traverse60
Lac qui Parle40
Red Lake40
Kittson20
Cook10
Lake of the Woods00

Iowa Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 34080

Reported Deaths: 742
CountyConfirmedDeaths
Polk7196182
Woodbury331744
Black Hawk245759
Buena Vista173311
Johnson14058
Linn136683
Dallas136531
Marshall108019
Scott100210
Dubuque91822
Story8515
Pottawattamie80612
Wapello71431
Muscatine68544
Crawford6793
Sioux4970
Tama48229
Wright3971
Louisa36513
Plymouth3455
Webster3454
Jasper33717
Warren3111
Dickinson2953
Cerro Gordo2661
Washington2499
Hamilton1981
Boone1641
Clay1481
Clarke1433
Allamakee1384
Clinton1301
Shelby1200
Mahaska11917
Carroll1101
Poweshiek1108
Bremer1067
Pocahontas1061
Franklin1040
Des Moines1002
Emmet950
Cedar941
Henry933
Hardin890
Cherokee821
Taylor810
Monona780
Marion770
Floyd762
Benton741
Guthrie734
Jones690
Osceola660
Sac650
Butler642
Buchanan621
Jefferson620
Calhoun612
Iowa611
Humboldt591
Hancock581
Harrison580
Delaware561
Fayette560
Jackson560
Lee542
Madison532
Monroe517
Lyon500
Clayton483
Palo Alto480
Grundy470
Mills470
Winneshiek450
Mitchell440
Davis421
Kossuth410
Union380
Howard370
Lucas344
Winnebago330
Greene300
Chickasaw290
Cass270
Unassigned270
Ida230
Keokuk231
Worth220
Appanoose213
Van Buren210
Page200
Adair170
Audubon161
Ringgold151
Decatur130
Montgomery112
Wayne110
Fremont100
Adams80
Rochester
Overcast
66° wxIcon
Hi: 78° Lo: 60°
Feels Like: 66°
Mason City
Few Clouds
68° wxIcon
Hi: 82° Lo: 62°
Feels Like: 68°
Albert Lea
Broken Clouds
70° wxIcon
Hi: 77° Lo: 61°
Feels Like: 70°
Austin
Broken Clouds
68° wxIcon
Hi: 79° Lo: 61°
Feels Like: 68°
Charles City
Broken Clouds
70° wxIcon
Hi: 81° Lo: 62°
Feels Like: 70°
Cooler air finally filtering in, rain chance returns Saturday
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Connecting with a loved one with dementia during the pandemic

Image

Bruins set to host all-star game

Image

COVID-19 Cases Expected to Spike in North Iowa

Image

Training hard for a season that might not happen

Image

Sean's 6pm Weather 7/10

Image

Sweet Corn season kickoff

Image

Getting caught in the act

Image

Forum tomorrow: educating young voters

Image

Donation to Channel One Food Bank

Image

Concern over spread of COVID-19 downtown

Community Events