MASON CITY, Iowa - United Way of North Central Iowa is kicking off their 2018 fundraiser campaign.
This year, the organization plans to raise $900,000 from now until the end of the year. Last year, they were able to raise $823,000, impacted over 19,000 people in North Iowa.
CEO Jen Arends says all the money raised will stay in North Iowa and go toward people and agencies that need it most.
"The money we raise in the 8 counties...we cover from Kossuth to Floyd, stays in those 8 counties and goes towards funding 44 local non-profits throughout the 8 county region."
In addition, while North Iowa has been a she says the need for money is growing, considering the growth of a segment of the population called ALICE, which stands for Asset Limited Income Constrained Employed.
"They're people working every single day. They might be in your checkout lane...they're struggling. They're making decisions like, 'do I go to the doctor, or do I keep my lights on this month?'"
Some of the organizations that benefit from the campaign include Family 2 Family Connect - One Vision Children's Autism Center, Charlie Brown Child Care and Preschool, and RSVP Reading Buddies.