'Pink at the Pump' campaign kicks off today

Throughout the month of October, 3 cents of every gallon of E15 gas sold at participating locations will be donated to the National Breast Cancer Foundation and The Hormel Institute to help fight breast cancer

Posted: Oct 1, 2018 8:22 PM

MASON CITY, Iowa - October is Breast Cancer Awareness Month, and over 50 gas stations in Iowa are helping raise awareness.

They are taking part in the 'Pink at the Pump' campaign, where if you fill up using E15 gas, retailers will donate 3 cents of every gallon sold during October to the National Breast Cancer Foundation and The Hormel Institute to fight breast cancer.

Jill Estal has a family history of the disease, and says it's great that gas stations are showing support for breast cancer research.

"I think it's a good idea. I think it's awesome, really. My mom and my grandmother all had breast cancer, but they're finding that even the young women need to be tested and looked at and not everyone can get that done."

She would also like to see the campaign expanded throughout the year.

"I think it'd be good, just to do it every so often, to bring awareness, especially for everyone that maybe have a family member, and just to be checked to assure themselves of their health."

52 gas stations, including Murphy USA in Mason City, Fuel Time in St. Ansgar, and Cresco Fast Stop, are participating in the campaign.

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