AUSTIN – The annual “Paint the Town Pink” fundraising effort for the Hormel Institute has set its goal for 2018.
$303,367 was raised in 2017 and organizers hope to collect that much and more.
“Paint the Town Pink is at $300,000 and growing," says Director Kathi Finley. "Cancer is an enemy to all of us and we are doing all we can through support of research to prevent this disease, treat it and together we are working to extend lives."
The cancer fighting campaign raised just $24,000 when it began in 2011 with “Paint the Rink Pink.”
“Paint the Town Pink” officially will take place from January 27 through February 11, though other fundraising events will take place throughout the year. Cheri Krejci of Blooming Prairie is the 2018 Ambassador and a breast cancer survivor.
"I am so honored to be selected as PTTP ambassador as I believe in advocating for cancer research of The Hormel Institute," says Krejci. "I will go to as many events as I possibly can and it'll be wonderful to see everyone coming together for this important cause."
“Your donations allow our scientists to research projects that might not otherwise be funded," says Dr. Zigang Dong, Executive Director of the Hormel Institute. "Thanks to The Hormel Foundation, 100% of every dollar donated can go into research, none to administrative costs. We appreciate everyone's generosity and support and know we will continue to work hard for answers to cancer prevention and control. That is our best way to say thank you."