SEVERE WX : Severe Thunderstorm Watch - Severe Thunderstorm Warning - Flood Advisory View Alerts
STREAMING NOW: Watch Now

Lori Loughlin loses Hallmark Channel roles in wake of college bribe scandal

Lori Loughlin
Lori Loughlin

All productions with the actress have stopped.

Posted: Mar 14, 2019 4:31 PM
Updated: Mar 14, 2019 4:33 PM

LOS ANGELES (AP) — The Hallmark Channel cut ties Thursday with favored star Lori Loughlin, a day after her arrest in a college admissions scam put the family-friendly network and extended Hallmark brand in uncomfortable proximity to a national scandal.

"We are saddened by the recent allegations surrounding the college admissions process," Hallmark Cards Inc., parent company of the Crown Media Family Networks group that includes the Hallmark Channel, said in a statement.

"We are no longer working with Lori Loughlin" and have stopped development of all productions with the actress for Crown Media channels, the statement said.

The company initially took a wait-and-see approach after a federal investigation of the scam involving more than 30 parents, many of them prominent, was revealed Tuesday. Loughlin and her husband, fashion designer Mossimo Giannulli, are accused of paying bribes to gain their daughters' college admissions.

Loughlin's career and the Hallmark Channel were deeply intertwined. She's been among its so-called "Christmas queens" who topline a slate of popular holiday movies, and also starred in the ongoing "Garage Sale Mysteries" movies and the series "When Calls the Heart."

"It's a feel-good, family values-type channel, and obviously scandal is the opposite of that," said Atlanta-based market strategist Laura Ries.

There was more at stake than image. "When Calls the Heart" tapes in Canada, and a judge ordered Loughlin's passport to be surrendered in December after grudgingly allowing her to cross the border for work until then.

Loughlin has not yet entered a plea in the case, and her attorney declined comment Wednesday after her first appearance in a Los Angeles federal court. Loughlin's publicist and attorney declined comment Thursday on Hallmark's decision to drop her.

Fallout from the arrests also affected their daughter, Olivia Jade Giannulli, a social-media star who pushes products on her accounts. The 19-year-old was dropped Thursday from an advertising deal with cosmetics retailer Sephora, the company said in a statement.

Loughlin wasn't exclusive to Hallmark. She's reprised her role as Aunt Becky for Netflix's "Fuller House" reboot of the popular series that originated in 1987 on ABC. But the sitcom represents a fraction of the streamer's flood of programs, while Loughlin has occupied an increasing amount of Hallmark real estate since she starred in "Meet My Mom" in 2010.

She's proved a reliable performer. Her 2018 holiday movie, "Homegrown Christmas," was the most-watched non-sports cable program the week it aired. In February, the season six premiere of "When Calls the Heart" was watched by a series-best 2.5 million viewers, putting it behind only "The Walking Dead" in Sunday night cable dramas.

"They definitely have a formula and you do have to follow the formula. And if you don't, they rein you back in and say, 'You have to follow. This is our format, this is what we do,'" Loughlin said in an interview last year with The Associated Press about the Christmas movies.

She said the rigidity chafes a bit but called the result "heartwarming," adding, "You go to bed and you don't have any bad dreams."

The New York City native with a sunny smile proved a good fit for the channel that specializes in romantic dramas and comedies with a wholesome touch, while her media-friendly personality allowed her to expertly tout her shows on her website and in TV appearances.

Then came Tuesday's bombshell government allegation that Loughlin and her husband were among more than 30 parents who paid a consultant to ensure their offspring's place in college with bribes and falsified exams. Prosecutors allege the couple paid $500,000 to have their daughters labeled as crew-team recruits at the University of Southern California, although neither is a rower.

Felicity Huffman ("Desperate Housewives," ''American Crime") was among the other prominent parents, including a lawyer, doctor and a venture capitalist, indicted in the scam.

Hallmark Cards, the Kansas City, Missouri, enterprise started in 1910, has moved quickly before to respond to any flare-ups, such as in when it removed a gift wrap from circulation after one person complained of seeing a swastika in its pattern.

Misbehavior may be unusual in the Hallmark world but is nothing new for Hollywood, with the fallout from sex and other scandals affecting celebrities and companies. But the white-collar crime Loughlin is accused of is akin to that of another unlikely scofflaw: Martha Stewart, who was convicted in 2004 of obstructing justice and lying to the government about a stock sale.

"She lost trust," said Robert Passikoff, president of Brand Keys, a New York-based brand research firm. So did her empire, despite Stewart's efforts to separate her personal actions from it: "Wrong — you're the brand," he said.

While Stewart may exemplify her business, Loughlin wasn't the only engaging star on Hallmark's roster. "Full House" co-star Candace Cameron Bure and Lacey Chabert are among its popular holiday movie stars, and another emerged this year as Kellie Pickler's "Christmas At Graceland" ranked as the most-watched entry.

"There are other actresses out there, whether they find or develop another to replace her," said Ries.

Minnesota Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 39589

Reported Deaths: 1523
CountyConfirmedDeaths
Hennepin12703789
Ramsey5013230
Dakota247993
Stearns242919
Anoka2293110
Nobles16726
Olmsted116817
Washington116340
Mower9652
Rice8598
Scott7834
Clay59538
Kandiyohi5821
Blue Earth5102
Wright4925
Carver4171
Todd4022
Lyon3272
Sherburne3275
Freeborn2980
Watonwan2400
Steele2391
Benton2213
St. Louis19816
Nicollet17612
Martin1715
Cottonwood1370
Goodhue1328
Winona13115
Le Sueur1101
Pine1100
Crow Wing10912
Chisago1021
Otter Tail1001
McLeod940
Dodge920
Carlton880
Unassigned8738
Polk842
Chippewa791
Isanti760
Waseca710
Douglas660
Murray660
Itasca6512
Pipestone632
Meeker611
Morrison611
Faribault600
Becker570
Jackson550
Sibley552
Pennington520
Brown372
Renville362
Beltrami350
Wabasha350
Mille Lacs342
Rock310
Fillmore300
Yellow Medicine300
Houston280
Swift231
Norman210
Wilkin213
Redwood200
Cass192
Big Stone170
Grant170
Koochiching171
Roseau170
Aitkin150
Kanabec151
Wadena150
Marshall120
Pope120
Lincoln110
Mahnomen101
Clearwater90
Hubbard80
Lake60
Stevens60
Traverse60
Lac qui Parle40
Red Lake40
Kittson20
Cook10
Lake of the Woods00

Iowa Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 32533

Reported Deaths: 735
CountyConfirmedDeaths
Polk6827181
Woodbury326444
Black Hawk235558
Buena Vista172411
Johnson13638
Linn132382
Dallas129829
Marshall106319
Scott88310
Story8194
Dubuque77122
Pottawattamie75812
Wapello71231
Crawford6793
Muscatine67544
Sioux4880
Tama47329
Wright3881
Louisa36313
Jasper32917
Plymouth3275
Warren2971
Dickinson2823
Webster2524
Washington2479
Cerro Gordo2011
Hamilton1921
Boone1571
Clay1421
Allamakee1354
Clarke1343
Mahaska11817
Shelby1170
Clinton1151
Poweshiek1078
Carroll1041
Pocahontas1011
Bremer987
Franklin980
Des Moines942
Emmet910
Henry883
Cedar851
Hardin830
Taylor810
Cherokee791
Monona770
Floyd742
Marion740
Benton691
Guthrie694
Jones650
Osceola640
Sac640
Jefferson620
Iowa611
Buchanan601
Butler602
Humboldt571
Calhoun552
Hancock541
Harrison540
Lee542
Delaware531
Fayette520
Monroe517
Madison492
Lyon470
Clayton463
Mills430
Winneshiek430
Davis421
Palo Alto420
Mitchell410
Grundy400
Howard370
Jackson370
Kossuth370
Union360
Lucas314
Winnebago300
Chickasaw290
Greene290
Cass240
Ida230
Appanoose213
Van Buren210
Keokuk201
Page200
Unassigned200
Worth200
Adair170
Audubon161
Ringgold150
Decatur120
Montgomery102
Wayne100
Adams80
Fremont80
Rochester
Overcast
66° wxIcon
Hi: 80° Lo: 63°
Feels Like: 66°
Mason City
Overcast
64° wxIcon
Hi: 80° Lo: 64°
Feels Like: 64°
Albert Lea
Scattered Clouds
70° wxIcon
Hi: 78° Lo: 63°
Feels Like: 70°
Austin
Clear
72° wxIcon
Hi: 78° Lo: 63°
Feels Like: 72°
Charles City
Few Clouds
84° wxIcon
Hi: 81° Lo: 64°
Feels Like: 91°
Heat Advisory in effect until 7pm
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Dave's Main 6:30 Weather 7/9

Image

Rochester fair food stands thriving

Image

Communicating with the deaf community during the Pandemic

Image

Reopening NIACC Safely

Image

Social Justice Program Gets Underway

Image

Group gathers to pray for racial justice

Image

Prep athletes eager to get back into the weight room

Image

Sean's 6pm Weather 7/8

Image

Bishop writes to ask for clemency for Dustin Honken

Image

Catch a ride to stay cool

Community Events