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Hy-Vee customers donate over $100,000 to help cancer families

Register round up event held in August.

Posted: Sep 5, 2019 12:18 PM

WEST DES MOINES, Iowa – Hy-Vee says its register round up event in August raised more than $100,000.

Conducted in partnership with the Pinky Swear Foundation, customers at Hy-Vee’s over 260 stores were asked to round up their purchases to the nearest dollar between August 1 and August 18.

“We are excited to share the results of the Hy-Vee Pinky Swear Register Roundup fundraiser,” said Erica Campbell, executive director of Pinky Swear Foundation. “We value our partnership with Hy-Vee and sincerely appreciate its customers for their compassion and generosity. The money raised from this year’s Hy-Vee Pinky Swear Register Roundup will make a real impact to further our mission to help even more families with a child battling cancer.”

Hy-Vee says its four-year partnership with the Pinky Swear Foundation has helped raise more than $1.1 million.

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