ROCHESTER, Minn. - It comes after Black Friday and Cyber Monday, it's Giving Tuesday. 

The global movement started online six years ago. 

People are encouraged to spend the day giving to organizations in need. 

Since the organization is fueled by social media, people give to organizations close and far. 

"It's a great way for us to reach a new audience, and meet donors who we might now know through any other ways but have been touched by the house. And giving tuesday is a great way for the non profits to find new donors as well," Samantha Rother, Development Officer at the Ronald McDonald House in Rochester, said. 

Rochester's local Ronald McDonald House is participating in Giving Tuesday this year and hoping to match a former patient's donation of $3,500. 

Rother also said it's a good time for families to kick-off year-end giving. 

"Think about what giving back means to them especially during the holiday season. So it might be a giving of your dollars through somebody's campaign for Giving Tuesday, it might be thinking about how your family can donate time or volunteer, or making any kind of donation to an organization," Rother said. 

To find out which organizations are participating in Giving Tuesday this year, click here.