Why January 2 will be UPS' busiest day of the year

UPS expects e-commerce shoppers to purchase and return more merchandise than ever this holiday season.The company released projected traffic figures o...

Posted: Nov 5, 2019 8:45 AM

UPS expects e-commerce shoppers to purchase and return more merchandise than ever this holiday season.

The company released projected traffic figures on Monday estimating it will handle more than 1 million return packages per day in December, a record pace it expects will continue into the new year.

In a press release, UPS said the anticipated spike in returns is primarily being fueled by an increased use of e-commerce sites like Amazon, which make it easier for customers to receive and send back packages without leaving home.

"Gone are the days where returns were isolated to January, today's empowered consumers will be sending packages back to retailers all season long," UPS' Chief Marketing Officer Kevin Warren said in a written statement. "As retailers start preparing for the busy holiday season, they should certainly be factoring returns into their business plans."

Marketing and ad campaigns urging shoppers to buy gifts early are also expected to cause an even greater spike in December returns than in previous record-setting years.

In November and December, holiday retail sales are expected to grow between 3.8% and 4.2% from the same period in 2018, according to the National Retail Federation.

By the week before Christmas, UPS forecasts it will deal with 1.6 million returns per day, with 1.6 million packages being returned each day during the week of December 16.

Returns season is expected to peak again on January 2, known in the retail industry known as "National Returns Day."

UPS said it expects to deal with 1.9 million returns on that on day alone — a 26% increase from the previous year.

These anticipated return figures are just for UPS and do not include what the US Postal Service or shipping competitors like FedEx may have to contend with.

E-commerce return rates in general and holiday e-shopping return rates in particular tend to be much higher at traditional stores. Brick-and-mortar retailers typically recorded an 8% to 10% return rate from customers bringing items back into the store in recent years, according to sales data collected by Shopify.

E-commerce customers returned products around 20% of the time over the same period. Holiday e-commerce shoppers sent merchandise back about 30% of the time.

High employment and economic performance numbers have fueled additional record-setting, e-commerce holiday sales figures over the last two years.

In 2018, Americans spent $126 billion online during the holiday season, a 14% increase from the $108 billion spent in 2017, according to Adobe Analytics.

Minnesota Coronavirus Cases

Data is updated nightly.

Cases: 895229

Reported Deaths: 9462
CountyCasesDeaths
Hennepin1749772017
Ramsey722701040
Dakota66032572
Anoka62513568
Washington39357355
Stearns32821275
St. Louis28761399
Wright25354211
Scott25329181
Olmsted21750127
Sherburne18478126
Carver1629166
Clay11923103
Blue Earth1126366
Rice11234138
Crow Wing11003122
Chisago974676
Kandiyohi9660106
Otter Tail9611126
Benton8815124
Beltrami801794
Goodhue786596
Douglas7689100
Itasca752796
Mower721349
Winona702756
McLeod694483
Isanti681383
Steele669431
Morrison663479
Becker620873
Polk591684
Freeborn550846
Carlton529474
Nobles521654
Lyon518761
Mille Lacs516573
Nicollet510960
Pine500641
Cass491252
Todd483642
Brown465057
Le Sueur445933
Meeker422357
Martin378143
Wabasha366010
Waseca365132
Dodge351511
Hubbard349848
Roseau307931
Fillmore299115
Wadena298239
Redwood277845
Houston266817
Renville264151
Faribault253032
Pennington247529
Sibley246917
Kanabec241536
Cottonwood225032
Chippewa216342
Aitkin215850
Pope203210
Watonwan194920
Yellow Medicine185423
Rock174728
Swift169322
Koochiching168123
Stevens164511
Jackson159216
Clearwater155720
Marshall151122
Murray150911
Pipestone148329
Lake129824
Lac qui Parle120025
Wilkin119416
Mahnomen104714
Norman10389
Grant9719
Big Stone9365
Lincoln8705
Kittson71523
Red Lake70710
Traverse5996
Unassigned572124
Lake of the Woods5235
Cook3020

Iowa Coronavirus Cases

Data is updated nightly.

Cases: 516453

Reported Deaths: 7289
CountyCasesDeaths
Polk80319799
Linn32142424
Scott26637292
Black Hawk21974378
Woodbury20490258
Johnson19778105
Dubuque18515241
Pottawattamie15890213
Dallas15320113
Story1380258
Warren8450104
Cerro Gordo7964123
Clinton7725114
Webster7326122
Des Moines7098105
Marshall669093
Muscatine6645117
Wapello6441144
Jasper619591
Sioux610177
Lee5908105
Marion557897
Buena Vista502149
Plymouth488388
Henry418655
Benton404859
Jones404862
Bremer395372
Washington391463
Boone389739
Carroll367755
Mahaska365365
Crawford353747
Dickinson314655
Jackson307747
Buchanan305741
Clay295536
Delaware294654
Kossuth289077
Fayette286353
Hardin284353
Tama279777
Page272533
Wright266149
Cedar265527
Hamilton259857
Winneshiek258143
Floyd255449
Clayton244459
Poweshiek237243
Madison234525
Harrison234379
Cass233466
Butler232744
Iowa229634
Jefferson223043
Mills220930
Winnebago215938
Hancock214639
Cherokee211347
Lyon206142
Appanoose205357
Allamakee203955
Calhoun196919
Shelby196442
Union191141
Humboldt185130
Grundy183637
Franklin183029
Mitchell182043
Chickasaw178922
Emmet178246
Louisa176953
Sac171026
Guthrie168137
Montgomery161745
Clarke160829
Keokuk150839
Palo Alto150532
Howard146824
Monroe142739
Ida130141
Greene127517
Davis124625
Lucas124426
Monona122939
Worth12139
Pocahontas120724
Adair114337
Osceola104818
Decatur101913
Taylor98514
Fremont95913
Van Buren93222
Wayne84525
Ringgold76729
Audubon74917
Adams5748
Unassigned480
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