STREAMING NOW: Watch Now

Mattel just launched a gender-inclusive doll line

Article Image

Mattel launched a line of gender-inclusive dolls called "Creatable World." The line's premise is all about customization -- of hair, clothes and accessories -- creating a toy that isn't dictated by gender norms.

Posted: Sep 26, 2019 12:05 PM


Mattel is probably most known for its hyper-feminine Barbie dolls -- but now, they're making something a little bit different.

Mattel launched a line of gender-inclusive dolls Wednesday, called "Creatable World." The line's premise is all about customization -- of hair, clothes and accessories -- creating a toy that isn't dictated by gender norms.

Some options are more feminine-presenting, while others are more masculine-presenting, which allows kids to combine the elements any way they want to, said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

"We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for," Culmone said. "And also as the world begins the celebrate the positive impact of inclusivity, we absolutely fundamentally believed it was time to launch a doll line free of labels and free of rules for kids."

The idea for the line comes from concern from both parents and children about the gender of toys, Mattel said in a statement. The line consists of six different doll kits, retailing for about $30 and available in a variety of skin tones. Each kit has one doll, two hairstyle options (one longer, one shorter) and varying clothes.

Correction: This piece has been updated to correct the retail price of the doll kits.

Article Comments

Mason City
Clear
44° wxIcon
Hi: 45° Lo: 26°
Feels Like: 39°
Albert Lea
Clear
39° wxIcon
Hi: 44° Lo: 27°
Feels Like: 34°
Austin
Clear
43° wxIcon
Hi: 46° Lo: 29°
Feels Like: 40°
Charles City
Few Clouds
37° wxIcon
Hi: 44° Lo: 26°
Feels Like: 33°
Rochester
Clear
39° wxIcon
Hi: 42° Lo: 27°
Feels Like: 33°
Average Temps on the way
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Warm Up Rochester

Image

Weather forecast 2 11/15

Image

Weather forecast 11/15

Image

Osage volleyball falls in 2A semifinals

Image

RCTC sweeps Harper

Image

Creating a habitat fit for bees

Image

Kavars appeals sentence

Image

Steinway Piano Homecoming

Image

Teamwork key during shooting investigation

Image

Climb and Crawl Park coming to Southbridge

Community Events