Pantone thinks this color will be your shade in 2019

Article Image

We had fun with Ultraviolet in 2018, but th...

Posted: Dec 6, 2018 8:02 AM

We had fun with Ultraviolet in 2018, but this year we're ready to move on from the mysteries of the cosmos and dive deep into the ocean.

Pantone, the self-proclaimed global authority on color, has declared "Living Coral" the color of the year for 2019.

"Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment," Pantone announced Wednesday.

New Jersey-based Pantone picks a new color each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.

This year, with technology and social media ever encroaching on our daily lives, Pantone thought it was the appropriate time to turn to nature and its beautiful colors.

"Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral," Leatrice Eiseman, Executive Director of the Pantone Color Institute, said in a statement. "With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord."

According to Pantone, the engaging nature of living coral "welcomes" and "encourages" lighthearted activities, and its authenticity enables connection and intimacy.

"In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind," Pantone said in the news release. "Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color."

Pantone also looked to nature for its color of the year in 2017, when it chose the shade Greenery.

Article Comments

Mason City
Clear
62° wxIcon
Hi: 74° Lo: 56°
Feels Like: 62°
Albert Lea
Scattered Clouds
63° wxIcon
Hi: 72° Lo: 57°
Feels Like: 63°
Austin
Scattered Clouds
63° wxIcon
Hi: 75° Lo: 59°
Feels Like: 63°
Charles City
Few Clouds
68° wxIcon
Hi: 72° Lo: 57°
Feels Like: 68°
Rochester
Broken Clouds
58° wxIcon
Hi: 73° Lo: 55°
Feels Like: 58°
Tracking a nice start to the weekend with storms returning overnight Sunday
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Brunch on the Beach brings Republican candidates and voters together

Image

Lourdes soccer defeats Duluth Marshall; stays undefeated

Image

Honey harvest in full swing

Image

Chris' PM Weather Forecast 8/23

Image

Senator Jodi Ernst continues her statewide tour

Image

Pannekoeken is set to open in a new location

Image

Mayo Nurse Exchange Program

Image

Second Chance at a Healthy Smile

Image

Bus Stop Shelter

Image

Tackling Traffic Congestion

Community Events