BREAKING NEWS Governor: 3 killed in Minnesota Black Hawk helicopter crash Full Story

How to design a luxury superyacht

When super-rich clients spend tens of millions on a superyacht, they expect something unique.That's w...

Posted: Oct 5, 2018 11:56 AM
Updated: Oct 5, 2018 11:56 AM

When super-rich clients spend tens of millions on a superyacht, they expect something unique.

That's where studios such as Britain's Winch Design step in, tasked with making a 2,000-tonne megayacht look sleek, stylish and original.

Business and industry sectors

Business, economy and trade

Leisure and lifestyle

Luxurious living

Marine transportation

Marine vessels

Transportation and warehousing


Demographic groups

Population and demographics


Wealthy people

"They don't want to buy something that's standard, something that others have got, something that's off the shelf -- that would be the easy option," Winch Design's Jim Dixon tells CNN.

"They enjoy creating something individual for themselves that they see as a critical part of their own lifestyle."

Winch Design is among the world's top superyacht designers, alongside Espen Øino International, a Monaco-based studio which was behind the 312ft Kismet, and fellow UK studio Terence Disdale Design, responsible for both the interior and exterior of the second largest yacht in the world, the 533ft Eclipse.

From the exterior or interior of a mega yacht, to private jets and luxury villas, Winch Design caters for all things extravagant -- and totally bespoke.

"We aspire to making sure our interiors in our projects are easy to like, easy to live with, very relaxing. You need to be able to feel at home, whether it's in a yacht, or an aircraft or a traditional piece of land-based architecture," Dixon says.

READ: Glass, silence and no offices -- what the super rich want on a superyacht

To transform requests from a blank canvas to a fully custom superyacht, the designers will spend a few months learning as much as they can about their clients: what their aspirations are, what their lifestyle is like.

"We take our inspiration from everywhere, all different aspects of life -- particularly from our clients and their own lifestyle and what makes them tick," Dixon says.

Whether their clients only use the yacht for two weeks a year and charter it for the remainder, or whether it's a family living on board, Winch Design prides itself on a "'no house style" approach.

READ: The top 10 biggest yachts at the 2018 Monaco Yacht Show

Among Winch Design's portfolio is the 279ft mega yacht Areti, which features a "beach chic" interior and exterior.

The designers are also behind Cloud 9, a 242ft yacht with timeless and elegant interior styling, and Here Comes The Sun, a 272ft superyacht with a focus on a tactile interior, with carved silk and wool carpets, mottled leathers and natural oak paneling.

READ: Monaco Yacht Show, a place for millionaires -- and millennials?

The goal is to turn their relationships with clients into something that lasts a lifetime.

"Our clients come to us hopefully not just for one project, but multiple projects so we sometimes take them from aircraft to a yacht or a house," Dixon says.

"It's a big melting pot of talent and skill and one of the things we play on as a studio which sets us apart from some of our competition."

Watch the video above to learn more about how a superyacht is designed.

Article Comments

Mason City
27° wxIcon
Hi: 26° Lo: 20°
Feels Like: 14°
Albert Lea
23° wxIcon
Hi: 22° Lo: 15°
Feels Like: 14°
30° wxIcon
Hi: 26° Lo: 17°
Feels Like: 21°
Charles City
30° wxIcon
Hi: 28° Lo: 20°
Feels Like: 19°
29° wxIcon
Hi: 24° Lo: 13°
Feels Like: 16°
Snow returning for the next work week
KIMT Radar
KIMT Eye in the sky

Latest Video


RCTC with two All-Americans


Almquist named NAHL Forward of the Month


High intensity group workouts


Trump Unity event


Small bank security


Giving the gift of going home


Muddy Ground hurting tree Harvest


Giving Your Best Award


Holiday Train Stops in Rochester


Tackling the Issue of High Prescription Drug Prices

Community Events