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Gwyneth Paltrow's Goop brand hit with penalties for 'unsubstantiated claims'

Actress Gwyneth Paltrow's lifestyle brand, Goop, has been slapped with penalties for "unsubstantiated claims...

Posted: Sep 5, 2018 10:25 PM
Updated: Sep 5, 2018 10:25 PM

Actress Gwyneth Paltrow's lifestyle brand, Goop, has been slapped with penalties for "unsubstantiated claims." The products that spawned the charges? Two of Goop's vaginal eggs and an essential oil-like product.

"Goop advertised that the Jade and Rose Quartz eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control," the Orange County District Attorney's office in California said in a statement. "Goop advertised that the Inner Judge Flower Essence Blend could help prevent depression."

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The Orange County DA's office represents one of 10 California county prosecutors that make up the California Food, Drug, and Medical Device Task Force. The multi-district attorney task force reached a settlement with Goop in which the company "agreed to pay $145,000 in civil penalties, based on limited sales of these products in California," the statement read.

"It's important to hold companies accountable for unsubstantiated claims, especially when the claims have the potential to affect women's health," Orange County District Attorney Tony Rackauckas said in the statement.

In addition to the civil penalties the company must pay, the statement added, "Goop is also barred from making any claims regarding the efficacy of its products without possessing competent and reliable scientific evidence, and from manufacturing or selling any misbranded, unapproved, or falsely-advertised medical devices," the statement continued.

Goop issued a statement to offer its perspective on the matter.

Goop "provides a forum for practitioners to present their views and experiences with various products like the jade egg. The law, though, sometimes views statements like this as advertising claims, which are subject to various legal requirements," said Erica Moore, Goop's chief financial officer. "The Task Force assisted us in applying those laws to the content we published, and we appreciate their guidance in this matter as we move from a pioneer in this space to an established wellness authority."

The statement said that the company "believes there is an honest disagreement" when it comes to the product claims, but it wanted "to settle this matter quickly and amicably."

The company added that the settlement "does not indicate any liability" on Goop's part and pointed out that it "has not received any complaints regarding these product claims."

Even so, Goop is "happy to fully refund" customers who bought the contested products.

Full purchase price refunds are being promised for those who bought the Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend on or between January 12, 2017 and August 31, 2017. Consumers can request a refund by emailing or calling Goop's customer service department at customerservice@goop.com or 1-844-WTF-GOOP.

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