The big business of Frankenfoods

When brands like Dunkin' Donuts and Taco Bell want to boost publicity and sales, they sometimes debut crazy culinary concoctions, like nacho or donut fries.

Posted: Jul 31, 2018 9:33 AM
Updated: Jul 31, 2018 10:06 AM

Dunkin' Donuts is chowing down on the gluten-free craze.

The company introduced its first-ever gluten-free bakery product: a fudge brownie. It's available in all of Dunkin's 8,500 US stores beginning Monday.

Dunkin' said in a statement it recognizes "the importance of providing alternative choices for people with dietary restrictions or who choose a gluten-free diet."

Related: This is what the new Dunkin' Donuts stores will look like

Gluten-free food has soared in popularity, projected to rake in $2 billion in sales by 2020, a 20% increase from 2015, according to food industry research company Packaged Facts. (Besides those suffering from Celiac disease, there are few health benefits to a gluten-free diet.)

Dunkin's brownie is one of several new items it's introducing, although the rest aren't gluten-free. Other new items include waffle-breaded chicken tenders, pretzel bites and ham and cheese roll-ups. All of these items, which cost $2 each, are part of the chain's new Dunkin' Run menu. The goal is to bring in customers outside of its traditional breakfast rush.

The company is going through a major upheaval. The brand recently nixed the "donuts" portion of its name in some new stores, slimmed down its food offerings, changed its marketing to emphasize its drink selections and announced plans to double the number of locations. The Boston-based chain also named a new CEO in early July.

Article Comments

Mason City
Clear
wxIcon
Hi: 16° Lo: 14°
Feels Like: -12°
Albert Lea
Clear
wxIcon
Hi: 15° Lo: 14°
Feels Like: -8°
Austin
Clear
wxIcon
Hi: 17° Lo: 16°
Feels Like: -10°
Charles City
Clear
wxIcon
Hi: 16° Lo: 15°
Feels Like: -11°
Rochester
Clear
wxIcon
Hi: 14° Lo: 13°
Feels Like: -12°
Temperatures rally as snow returns
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Sara's Daybreak Forecast - Tuesday

Image

Warming Center update

${item.thumbnail.title}

StormTeam 3: Snow and ice possible later this week

Image

Austin loses tough road game at Mankato East

Image

Chris' PM Weather Forecast 1/20

Image

Success is key for Schaeffer boy's basketball

Image

What do people in Rochester think of gun control?

Image

Parenting in the modern era

Image

Klobuchar campaigns in Iowa

Image

Grizzlies use three unanswered goals to defeat Coulee Region

Community Events