STREAMING NOW: Watch Now

Uber targets millions of new users with lite app

Uber is making a play for millions of new users with slow or patchy internet connections.The ride-hailing gian...

Posted: Jun 12, 2018 1:19 PM
Updated: Jun 12, 2018 1:19 PM

Uber is making a play for millions of new users with slow or patchy internet connections.

The ride-hailing giant unveiled Uber Lite in India on Tuesday, claiming in a blog post the app would use five megabytes of data, the same amount of smartphone memory as "just 3 selfies."

Uber said the new app should help riders with "spotty connectivity" or "limited data plans" by using a progress bar instead of a map to show how close the driver is. It will also show popular pickup points when it can't detect a rider's location.

Ola, Uber's main rival in India, unveiled its own lite app earlier this year that claims to use less than 1 megabyte of space on smartphones.

Related: How China's Xiaomi took India's smartphone market by storm

Uber Lite will work on all Android phones, which account for the vast majority of the Indian market.

The company did not comment on plans to bring the app to iPhones. Apple accounts for just 2% of smartphone sales in India.

Related: The Chinese smartphone brand beating Apple and Samsung to high-spending Indians

Uber said it wants to capture the "next hundreds of millions of riders" in India who will be coming online through low-cost smartphones and cheap data plans.

The app will soon add multiple language choices - a key feature in India with its dozens of regional languages - and the ability to book rides offline.

Uber Lite will be expanded to more countries later this year, the company said.

Related: India will be Uber's last stand in Asia

Uber is the latest tech giant to unveil "lite" options for hundreds of millions of Indians that are experiencing the internet for the first time - most of them through smartphones. Google and Facebook already have similar versions of their popular services, including Google Maps, YouTube and Facebook Messenger.

Article Comments

Mason City
Scattered Clouds
71° wxIcon
Hi: 76° Lo: 54°
Feels Like: 71°
Albert Lea
Clear
77° wxIcon
Hi: 74° Lo: 55°
Feels Like: 77°
Austin
Clear
79° wxIcon
Hi: 76° Lo: 56°
Feels Like: 79°
Charles City
Scattered Clouds
73° wxIcon
Hi: 75° Lo: 54°
Feels Like: 73°
Rochester
Few Clouds
74° wxIcon
Hi: 73° Lo: 55°
Feels Like: 74°
Tracking sunny skies all this week
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Tree and Brush Removal

Image

Storm Damage Cleanup

Image

My Money: How to refinance your home

Image

My Money: When to start a college savings account

Image

Tracking Plenty of Sunshine for Monday

Image

Severe weather clean up in Olmsted County

Image

New sign aims to deter drug dealers

Image

Scooters could soon come to Rochester

Image

Tree service companies keep busy cleaning up storm damage

Image

Body of missing man found in Rochester

Community Events