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Watch the full exclusive interview with Apple CEO Tim Cook

In an exclusive TV interview, CNNMoney's Laurie Segall asks Apple CEO Tim Cook about privacy, regulation, and the future of humanity's relationship with technology.

Posted: Jun 5, 2018 5:16 PM
Updated: Jun 5, 2018 5:16 PM

The biggest tech company in the world hasn't been burned by the techlash.

Apple, which is currently worth $945 billion and on track to become the first-ever trillion-dollar company, has avoided the intense scrutiny placed on other tech firms by the public, lawmakers and the media.

How? By being boring and, as far as we know, well-behaved.

While Facebook and Google have come under fire for their handling of user data, and Amazon is consistently cited as the most disruptive economic force of our time, Apple has flown under the radar by (mostly) avoiding scandal and promoting good values.

Apple has also capitalized on others' failures, particularly Facebook. By stressing the importance of data privacy -- both in public remarks and now through a feature on its Safari web browser -- Apple is distancing itself from the other tech giants and casting itself as a model of responsibility.

Related: Tim Cook reveals his tech habits: I use my phone too much

"We believe one of the most offensive things is when you are on another website but this website that you were on three or four times earlier is still tracking what you're doing," CEO Tim Cook told CNN's Laurie Segall on Monday. "We don't think that's reasonable for people."

"We write our privacy policies in plain language around the world so people will know exactly what we're doing," he said, "and we're not in the business of monetizing your data."

Apple's strategy has been to combine its own noble principles with an aggressive, competitive instinct -- taking the high road while simultaneously disparaging a competitor.

Facebook executives have chafed at Apple's public criticisms, sources at the social media company said. On Monday, Facebook's chief security officer Alex Stamos questioned whether Apple was serious about user privacy or whether what it was saying was "just cute virtue signaling."

Apple also has its own share of scandals, to be sure. These range from poor working conditions at Chinese manufacturing plants to antitrust issues in the App store. None of these have raised alarm bells with US consumers or stood in the way of Apple's growth.

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By and large, Apple has avoided scrutiny by being relatively boring. Apple now spends more time iterating existing technology than innovating new technology, and so it is not nearly as disruptive as it was when it invented the Mac or the iPhone.

At this year's Worldwide Developer Conference, Apple rolled out new features like group FaceTime that were effectively just improvements on old features. They also released new "digital health" tools designed to reduce screen time and help parents monitor their children's use of Apple devices -- further burnishing their "good guy" image.

Finally, and perhaps most importantly, Apple is not on a path toward monopoly status.

Amazon, Facebook and Alphabet, Google's parent company, are all taking up greater market share and raising concerns about anticompetitive behavior.

"They may not yet be ripe for such extreme regulatory action, but as they consolidate control of their markets, negative consequences for innovation and competition are becoming evident," the Wall Street Journal's Christopher Mims wrote last week.

"Apple is considered more vulnerable to competitive disruption," he wrote, "despite the fact that it tops the tech world in revenue, profit and market capitalization."

Minnesota Coronavirus Cases

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Cases: 289303

Reported Deaths: 3434
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Hennepin616511100
Ramsey25903487
Anoka20522218
Dakota20096183
Washington13066109
Stearns1291098
St. Louis7935101
Scott782754
Wright702436
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Clay463856
Carver432213
Blue Earth387112
Rice386033
Kandiyohi373819
Crow Wing334631
Nobles298729
Chisago29358
Otter Tail282818
Benton278642
Winona258128
Mower241323
Douglas237631
Polk234423
Morrison219524
Lyon201911
McLeod195610
Beltrami194615
Becker187512
Goodhue185727
Steele17826
Itasca176124
Isanti174316
Todd171612
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Nicollet150823
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Brown125011
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Houston6422
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Pope4990
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Jackson4361
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Mahnomen2704
Grant2516
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Kittson1917
Traverse1360
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Cook600

Iowa Coronavirus Cases

Data is updated nightly.

Cases: 222064

Reported Deaths: 2319
CountyCasesDeaths
Polk33019331
Linn13877164
Scott1085683
Black Hawk10730134
Woodbury10159121
Johnson935536
Dubuque907691
Story669721
Dallas624657
Pottawattamie612469
Sioux364625
Webster353033
Marshall343545
Cerro Gordo342644
Clinton319839
Buena Vista300014
Des Moines281719
Muscatine280968
Warren274011
Plymouth268941
Wapello251171
Jones227913
Jasper212443
Marion201719
Lee197916
Carroll195422
Bremer191312
Henry18037
Crawford173015
Benton166217
Tama152240
Jackson142113
Delaware140221
Washington137414
Dickinson134210
Boone134011
Mahaska125327
Wright12156
Buchanan115010
Clay11314
Hardin113010
Page11134
Hamilton10809
Clayton10715
Harrison106129
Cedar104913
Calhoun10487
Kossuth10236
Floyd102216
Mills10177
Fayette10159
Lyon10058
Poweshiek97913
Butler9746
Winneshiek95412
Iowa92312
Winnebago90223
Hancock8497
Louisa83916
Grundy83811
Chickasaw8354
Sac8297
Cherokee8134
Cass79721
Appanoose77310
Mitchell7704
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Union7546
Humboldt7525
Shelby75010
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Franklin72921
Jefferson6852
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Palo Alto6454
Unassigned6320
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Greene5160
Osceola5131
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