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Watch the full exclusive interview with Apple CEO Tim Cook

In an exclusive TV interview, CNNMoney's Laurie Segall asks Apple CEO Tim Cook about privacy, regulation, and the future of humanity's relationship with technology.

Posted: Jun 5, 2018 5:16 PM
Updated: Jun 5, 2018 5:16 PM

The biggest tech company in the world hasn't been burned by the techlash.

Apple, which is currently worth $945 billion and on track to become the first-ever trillion-dollar company, has avoided the intense scrutiny placed on other tech firms by the public, lawmakers and the media.

How? By being boring and, as far as we know, well-behaved.

While Facebook and Google have come under fire for their handling of user data, and Amazon is consistently cited as the most disruptive economic force of our time, Apple has flown under the radar by (mostly) avoiding scandal and promoting good values.

Apple has also capitalized on others' failures, particularly Facebook. By stressing the importance of data privacy -- both in public remarks and now through a feature on its Safari web browser -- Apple is distancing itself from the other tech giants and casting itself as a model of responsibility.

Related: Tim Cook reveals his tech habits: I use my phone too much

"We believe one of the most offensive things is when you are on another website but this website that you were on three or four times earlier is still tracking what you're doing," CEO Tim Cook told CNN's Laurie Segall on Monday. "We don't think that's reasonable for people."

"We write our privacy policies in plain language around the world so people will know exactly what we're doing," he said, "and we're not in the business of monetizing your data."

Apple's strategy has been to combine its own noble principles with an aggressive, competitive instinct -- taking the high road while simultaneously disparaging a competitor.

Facebook executives have chafed at Apple's public criticisms, sources at the social media company said. On Monday, Facebook's chief security officer Alex Stamos questioned whether Apple was serious about user privacy or whether what it was saying was "just cute virtue signaling."

Apple also has its own share of scandals, to be sure. These range from poor working conditions at Chinese manufacturing plants to antitrust issues in the App store. None of these have raised alarm bells with US consumers or stood in the way of Apple's growth.

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By and large, Apple has avoided scrutiny by being relatively boring. Apple now spends more time iterating existing technology than innovating new technology, and so it is not nearly as disruptive as it was when it invented the Mac or the iPhone.

At this year's Worldwide Developer Conference, Apple rolled out new features like group FaceTime that were effectively just improvements on old features. They also released new "digital health" tools designed to reduce screen time and help parents monitor their children's use of Apple devices -- further burnishing their "good guy" image.

Finally, and perhaps most importantly, Apple is not on a path toward monopoly status.

Amazon, Facebook and Alphabet, Google's parent company, are all taking up greater market share and raising concerns about anticompetitive behavior.

"They may not yet be ripe for such extreme regulatory action, but as they consolidate control of their markets, negative consequences for innovation and competition are becoming evident," the Wall Street Journal's Christopher Mims wrote last week.

"Apple is considered more vulnerable to competitive disruption," he wrote, "despite the fact that it tops the tech world in revenue, profit and market capitalization."

Minnesota Coronavirus Cases

Data is updated nightly.

Cases: 485655

Reported Deaths: 6558
CountyCasesDeaths
Hennepin1007641586
Ramsey43106801
Dakota36297390
Anoka33293385
Washington22078256
Stearns18734201
St. Louis14805262
Scott13290107
Wright12526115
Olmsted1178988
Sherburne872872
Carver772640
Clay691587
Rice670491
Blue Earth594735
Kandiyohi579574
Crow Wing520681
Chisago499045
Otter Tail482170
Benton446490
Winona418349
Mower404731
Douglas392668
Nobles387047
Goodhue385768
Polk343162
McLeod339349
Beltrami337951
Morrison324547
Itasca313046
Lyon313044
Becker311342
Isanti306154
Steele300411
Carlton300149
Pine282016
Freeborn280723
Nicollet258641
Todd248030
Brown245037
Le Sueur235320
Mille Lacs227447
Cass220024
Waseca208717
Meeker207434
Martin189528
Wabasha18653
Roseau180217
Hubbard160640
Houston157314
Dodge15224
Renville149640
Redwood147027
Fillmore13728
Chippewa136335
Cottonwood134820
Pennington134416
Wadena130920
Faribault123017
Aitkin118833
Sibley117310
Watonwan11738
Rock115714
Kanabec107519
Pipestone101424
Yellow Medicine97617
Murray9448
Jackson93510
Swift87918
Pope8045
Marshall77815
Stevens7418
Lake74018
Clearwater71914
Lac qui Parle68416
Wilkin67110
Koochiching61811
Big Stone5163
Lincoln5062
Grant4918
Norman4788
Unassigned46768
Mahnomen4417
Kittson40921
Red Lake3625
Traverse3055
Lake of the Woods2191
Cook1180

Iowa Coronavirus Cases

Data is updated nightly.

Cases: 362827

Reported Deaths: 5440
CountyCasesDeaths
Polk58260551
Linn20670313
Scott18318210
Black Hawk16258292
Woodbury14979211
Johnson1384874
Dubuque13562194
Dallas1138690
Pottawattamie10791143
Story1024945
Warren556674
Clinton543784
Cerro Gordo533782
Webster519587
Marshall497272
Sioux494869
Buena Vista474537
Des Moines458861
Muscatine452291
Wapello4345108
Jasper417766
Plymouth395378
Lee375452
Marion359169
Jones294154
Henry293337
Carroll286249
Bremer280854
Crawford275135
Boone259730
Washington254347
Benton253854
Mahaska224746
Jackson221638
Dickinson217840
Tama213765
Kossuth208555
Clay193625
Hamilton192142
Delaware189140
Winneshiek189127
Buchanan185729
Fayette185235
Page183319
Hardin181439
Wright179931
Harrison179469
Cedar178523
Clayton168154
Butler167231
Mills163020
Floyd162741
Cherokee154836
Madison154718
Poweshiek154330
Hancock147130
Allamakee146747
Lyon145941
Iowa145023
Appanoose139247
Grundy139230
Jefferson138734
Winnebago138631
Cass134751
Calhoun133811
Mitchell130940
Louisa128241
Union126631
Chickasaw125215
Sac124618
Emmet121740
Shelby121733
Franklin118319
Humboldt117925
Guthrie116628
Palo Alto105221
Montgomery104136
Howard102921
Clarke100420
Unassigned9900
Keokuk98229
Monroe93328
Adair92128
Ida91432
Pocahontas85419
Davis83123
Monona81627
Greene77510
Lucas74021
Osceola70615
Worth6997
Taylor66612
Fremont5909
Decatur5829
Van Buren56118
Ringgold52320
Wayne48921
Audubon4889
Adams3274
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