SEVERE WX : Frost Advisory View Alerts

Watch the full exclusive interview with Apple CEO Tim Cook

In an exclusive TV interview, CNNMoney's Laurie Segall asks Apple CEO Tim Cook about privacy, regulation, and the future of humanity's relationship with technology.

Posted: Jun 5, 2018 5:16 PM
Updated: Jun 5, 2018 5:16 PM

The biggest tech company in the world hasn't been burned by the techlash.

Apple, which is currently worth $945 billion and on track to become the first-ever trillion-dollar company, has avoided the intense scrutiny placed on other tech firms by the public, lawmakers and the media.

How? By being boring and, as far as we know, well-behaved.

While Facebook and Google have come under fire for their handling of user data, and Amazon is consistently cited as the most disruptive economic force of our time, Apple has flown under the radar by (mostly) avoiding scandal and promoting good values.

Apple has also capitalized on others' failures, particularly Facebook. By stressing the importance of data privacy -- both in public remarks and now through a feature on its Safari web browser -- Apple is distancing itself from the other tech giants and casting itself as a model of responsibility.

Related: Tim Cook reveals his tech habits: I use my phone too much

"We believe one of the most offensive things is when you are on another website but this website that you were on three or four times earlier is still tracking what you're doing," CEO Tim Cook told CNN's Laurie Segall on Monday. "We don't think that's reasonable for people."

"We write our privacy policies in plain language around the world so people will know exactly what we're doing," he said, "and we're not in the business of monetizing your data."

Apple's strategy has been to combine its own noble principles with an aggressive, competitive instinct -- taking the high road while simultaneously disparaging a competitor.

Facebook executives have chafed at Apple's public criticisms, sources at the social media company said. On Monday, Facebook's chief security officer Alex Stamos questioned whether Apple was serious about user privacy or whether what it was saying was "just cute virtue signaling."

Apple also has its own share of scandals, to be sure. These range from poor working conditions at Chinese manufacturing plants to antitrust issues in the App store. None of these have raised alarm bells with US consumers or stood in the way of Apple's growth.

Sign up for PACIFIC: The CNNMoney newsletter about the center of change and innovation

By and large, Apple has avoided scrutiny by being relatively boring. Apple now spends more time iterating existing technology than innovating new technology, and so it is not nearly as disruptive as it was when it invented the Mac or the iPhone.

At this year's Worldwide Developer Conference, Apple rolled out new features like group FaceTime that were effectively just improvements on old features. They also released new "digital health" tools designed to reduce screen time and help parents monitor their children's use of Apple devices -- further burnishing their "good guy" image.

Finally, and perhaps most importantly, Apple is not on a path toward monopoly status.

Amazon, Facebook and Alphabet, Google's parent company, are all taking up greater market share and raising concerns about anticompetitive behavior.

"They may not yet be ripe for such extreme regulatory action, but as they consolidate control of their markets, negative consequences for innovation and competition are becoming evident," the Wall Street Journal's Christopher Mims wrote last week.

"Apple is considered more vulnerable to competitive disruption," he wrote, "despite the fact that it tops the tech world in revenue, profit and market capitalization."

Minnesota Coronavirus Cases

Data is updated nightly.

Cases: 584227

Reported Deaths: 7297
CountyCasesDeaths
Hennepin1211481718
Ramsey50494868
Dakota45177443
Anoka40908433
Washington26429279
Stearns21950221
St. Louis17568302
Scott17036124
Wright15771136
Olmsted1312197
Sherburne1144384
Carver1035045
Clay809292
Rice7964106
Blue Earth740941
Crow Wing654188
Kandiyohi648282
Chisago584051
Otter Tail568978
Benton561497
Goodhue471972
Mower461432
Douglas460474
Winona448950
Itasca421153
McLeod417758
Morrison414560
Isanti410762
Nobles406748
Beltrami388558
Steele382015
Polk380368
Becker376450
Lyon357850
Carlton340953
Freeborn339929
Pine324121
Nicollet321443
Brown303540
Mille Lacs298252
Le Sueur286422
Todd278731
Cass266328
Meeker251340
Waseca235822
Martin228831
Roseau206119
Wabasha20383
Hubbard184241
Dodge18193
Renville178243
Redwood171536
Houston170215
Cottonwood163121
Fillmore154110
Wadena153621
Pennington153319
Chippewa151338
Faribault150319
Kanabec143024
Sibley141310
Aitkin133236
Watonwan13049
Rock127319
Jackson121411
Pipestone114226
Yellow Medicine113620
Pope10846
Murray10579
Swift104218
Stevens89211
Marshall87617
Clearwater85816
Koochiching81615
Lake80619
Wilkin79912
Lac qui Parle75022
Big Stone5934
Lincoln5733
Grant5648
Mahnomen5418
Norman5379
Unassigned49793
Kittson48222
Red Lake3957
Traverse3685
Lake of the Woods3193
Cook1560

Iowa Coronavirus Cases

Data is updated nightly.

Cases: 364967

Reported Deaths: 5920
CountyCasesDeaths
Polk57277621
Linn20729334
Scott19808240
Black Hawk15757308
Woodbury15091228
Johnson1441183
Dubuque13326209
Dallas1111198
Pottawattamie11043168
Story1054948
Warren573688
Clinton552092
Cerro Gordo536389
Sioux512874
Webster510993
Marshall481075
Muscatine474699
Des Moines451766
Wapello4284122
Buena Vista424040
Jasper413771
Plymouth400179
Lee373155
Marion360575
Jones296957
Henry290737
Carroll284752
Bremer282860
Crawford265840
Boone262734
Benton255055
Washington253350
Dickinson247543
Mahaska229351
Jackson220942
Kossuth215164
Clay214725
Tama208971
Delaware208240
Winneshiek196733
Page192222
Buchanan190431
Cedar188923
Fayette184741
Hardin184643
Wright183436
Hamilton179249
Harrison179273
Clayton169156
Butler164234
Mills161422
Madison160419
Floyd159642
Cherokee158538
Lyon157541
Poweshiek154733
Allamakee150351
Iowa148124
Hancock146834
Winnebago141231
Cass137554
Calhoun136613
Grundy136033
Emmet133940
Jefferson132135
Shelby130437
Sac130119
Appanoose128048
Louisa127849
Union127832
Mitchell125742
Chickasaw123815
Guthrie120829
Humboldt118826
Franklin117421
Palo Alto112223
Howard104122
Montgomery102838
Unassigned10080
Clarke99824
Keokuk95331
Monroe95129
Ida90234
Adair86232
Pocahontas85422
Monona82730
Davis81824
Osceola77916
Greene77610
Lucas76823
Worth7368
Taylor65612
Fremont6229
Decatur6069
Van Buren55718
Ringgold55524
Wayne53223
Audubon50610
Adams3384
Rochester
Clear
53° wxIcon
Hi: 56° Lo: 38°
Feels Like: 53°
Mason City
Clear
56° wxIcon
Hi: 61° Lo: 40°
Feels Like: 56°
Albert Lea
Partly Cloudy
54° wxIcon
Hi: 59° Lo: 39°
Feels Like: 54°
Austin
Partly Cloudy
52° wxIcon
Hi: 57° Lo: 39°
Feels Like: 52°
Charles City
Clear
° wxIcon
Hi: 60° Lo: 40°
Feels Like: °
Rain chances over the weekend
KIMT Radar
KIMT Eye in the sky

Community Events