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Snapchat revamps its Spectacles

Snapchat's stock has been sinking lately, but the company hopes an updated version of its Spectacles will draw users back to the app.

Posted: Apr 27, 2018 5:26 AM
Updated: Apr 27, 2018 5:26 AM

Snap is taking another shot at Spectacles.

The Snapchat parent company announced Thursday a new version of its video-recording sunglasses.

Spectacles 2.0. will cost $149.99 and have a similar look to the original pair, but are smaller and water resistant.

Other new features include improved audio quality and the ability to take pictures (the original glasses could only record video). Photos and videos are also now captured in HD and transfer to the Snapchat app up to four times faster.

There's a wireless video camera embedded inside the glasses. Users can tap a button to record video or press and hold to take a photo.

Related: Snapchat redesigns its app again. Stock plunges

Snap's first sunglasses launched in late 2016 and were initially only sold in vending machines. That won't be the case this time around: Spectacles 2.0 can be purchased on Snapchat's website.

The new pair comes with different colors too: black, red and blue. The design tweaks -- such as the smaller size and slightly more subdued colors -- could make them more appealing to wear regularly.

The original Spectacles retailed for $130. They were a viral hit at first and people waited hours to get their hands on a pair. Some resellers listed them on eBay for over $900. But excitement fizzled and demand turned out to be low.

The company took a nearly $40 million writedown for excess inventory of its first Spectacles.

Snap doesn't see the launch as a flop, though.

A Snap spokesperson told CNN the company overestimated initial demand, which was a business mistake, but not a failure of the product.

The spokesperson added that hardware is a long-term play for the company, and by bringing a product to market it was also able to learn in the real world, which was another goal.

Snap also said the original Spectacles got people to wear a camera on their face for the first time. Snap has rebranded itself as a "camera company."

Related: The Kylie Jenner curse? Snapchat faces its defining moment

But it's been a challenging run for the company since it went public last year. While Snap stock jumped after its most recent quarterly report, analysts are still concerned about slow user acquisition.

It's also faced increased competition from Facebook's Instagram, which has copied many of its most popular features.

Earlier this year, Snapchat rolled out a redesigned app, which caused a massive user backlash. Yesterday, the stock fell after it appeared to backtrack on some of its changes to the app. On Thursday the stock rebounded to climb 4%.

Minnesota Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 26980

Reported Deaths: 1159
CountyConfirmedDeaths
Hennepin9099657
Ramsey3351149
Stearns205614
Nobles15775
Anoka152779
Dakota144664
Washington70035
Olmsted68911
Rice5243
Kandiyohi5141
Scott4712
Clay44930
Mower4462
Wright3492
Todd3441
Sherburne2492
Carver2402
Benton1853
Steele1700
Freeborn1590
Blue Earth1490
Martin1355
St. Louis11914
Lyon1012
Unassigned9611
Pine930
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Winona8115
Crow Wing815
Watonwan790
Carlton750
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Polk632
Itasca5610
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Meeker460
Becker440
Jackson420
Murray410
McLeod410
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Mille Lacs241
Rock230
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Marshall120
Cass112
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Wilkin113
Wadena100
Pope100
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Redwood70
Yellow Medicine70
Renville70
Mahnomen61
Lincoln60
Red Lake40
Traverse40
Grant40
Clearwater30
Houston30
Hubbard30
Lac qui Parle30
Roseau30
Stevens10
Lake10
Kittson10

Iowa Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 21114

Reported Deaths: 593
CountyConfirmedDeaths
Polk4614140
Woodbury286137
Black Hawk178849
Buena Vista10672
Linn97879
Dallas95226
Marshall91418
Wapello63615
Johnson6198
Muscatine56741
Crawford5512
Tama41129
Scott38510
Dubuque35921
Louisa35011
Pottawattamie31910
Sioux3060
Jasper26917
Wright2210
Washington1968
Warren1671
Plymouth1522
Story1311
Allamakee1204
Mahaska9913
Poweshiek928
Hamilton760
Webster741
Henry732
Boone720
Bremer716
Clarke690
Des Moines681
Taylor660
Clinton651
Guthrie553
Cedar501
Benton431
Cherokee410
Monroe415
Jones370
Shelby370
Osceola360
Jefferson360
Marion350
Dickinson350
Buchanan341
Iowa340
Clayton343
Cerro Gordo331
Madison292
Lee290
Sac280
Davis280
Emmet270
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Clay270
Monona260
Harrison260
Hardin240
Lyon240
Winneshiek240
Lucas222
Mills200
Grundy200
Franklin200
Humboldt201
Pocahontas200
Delaware191
Floyd191
Hancock180
Appanoose173
Butler161
Kossuth160
Carroll151
Ida150
Greene150
Keokuk140
Jackson140
Page140
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Winnebago110
Calhoun100
Union100
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Montgomery92
Adams70
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Ringgold40
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