What's behind ESPN's high-stakes morning show?

ESPN is officially in the morning TV game.On Monday, for the first time in 10 ...

Posted: Apr 3, 2018 3:52 AM
Updated: Apr 3, 2018 3:53 AM

ESPN is officially in the morning TV game.

On Monday, for the first time in 10 years the sports network did not run "SportsCenter" on its flagship station in the morning. Instead, viewers saw the debut of "Get Up," ESPN's foray into daily breakfast television.

Its launch comes at a pivotal time for the network, which just got a new boss, President James Pitaro, and a continues battle subscriber losses due to cord cutting. Other morning shows like NBC's Today and ABC's GMA have what ESPN wants: Habitual viewers who spend money on consumer goods.

The show, which airs from 7-10 a.m. ET, is hosted by Mike Greenberg, Jalen Rose and Michelle Beadle. The first episode featured a call-in from Charles Barkley, a special prediction about the winner of the NCAA tournament from a mentalist and plenty of hot takes.

"Our programming is based on two tenets - personality and authority. In both areas Michelle, Greeny, and Jalen are stars, which is why we're so excited for 'Get Up,'Bill Wolff, ESPN's vice president of studio production said when the show was announced."

James Andrew Miller, a media analyst who wrote "Those Guys Have All the Fun: Inside the World of ESPN", told CNNMoney that "Get Up" won't solve the network's problems.

"There's a lot of attention on this show and there should be, but at the same time when people talk about ESPN facing cord-cutting, it's not up to Michael Greenberg, Jalen Rose and Michelle Beadle to totally save ESPN from the myriad challenges it faces," Miller said. "This is just a show. It's not like 'Omg this show is so great people will stop cord-cutting!'"

Still, he noted that there's a lot riding on the show's success.

"This needs to work. The network needs to be able to show that it can successfully launch and have a series like this on the air -- not just for viewers but also for its own brand. If this were to fail, it's more than just an expensive write-off" because it's a major, costly and visible endeavor.

Related: ESPN's John Skipper says he resigned over cocaine extortion plot

Miller is interested to see how committed Pitaro is to "Get Up." The morning show was the brainchild of former President John Skipper, who resigned in December over a cocaine extortion plot.

"Is Pitaro going to be as patient?" Miller said. "It's unfair to expect the show to come out of the blocks at 90 miles per hour. They're going to need time to develop the tone and they need a big margin of error from management."

Curiously, a graphic that stayed visible on screen during the morning show told viewers that "SportsCenter" was now on ESPN2.

"It's like saying if you tuned in and don't like it, there's another option," he said. "The value proposition has to be that while it's not 'SportsCenter,' if you watch the show, there are enough elements where you don't feel you're missing 'SportsCenter.'"

The morning show is the first to film out of ESPN's new 21,000 square foot facility in downtown New York City. The new state-of-the-art space is equipped with two television studios and a radio and podcast studio.

While it's the first morning show on ESPN, there used to be a show called "Cold Pizza" that aired on ESPN2. It ran from 2003 to 2007.

Minnesota Coronavirus Cases

Data is updated nightly.

Cases: 443562

Reported Deaths: 5918
CountyCasesDeaths
Hennepin921721468
Ramsey39534730
Dakota32680325
Anoka30733358
Washington19904223
Stearns17728184
St. Louis13503239
Scott1185394
Wright11519102
Olmsted1031671
Sherburne813664
Carver689336
Clay646678
Rice597866
Kandiyohi551571
Blue Earth536333
Crow Wing478173
Otter Tail451362
Chisago447932
Benton416085
Winona384546
Douglas371566
Nobles366346
Mower360127
Goodhue342857
Polk327056
McLeod322244
Morrison309343
Beltrami307446
Lyon299035
Itasca281543
Becker280638
Isanti280640
Carlton278042
Steele27019
Pine264413
Freeborn238720
Todd230529
Nicollet222636
Brown212634
Mille Lacs212145
Le Sueur207615
Cass204723
Meeker198233
Waseca188015
Martin168826
Wabasha16802
Roseau165216
Hubbard147638
Redwood138827
Renville136339
Houston133613
Dodge13244
Chippewa130732
Cottonwood125618
Fillmore12135
Wadena118214
Rock109412
Sibley10767
Aitkin106733
Watonwan10598
Faribault103814
Kanabec96818
Pennington96715
Pipestone93423
Yellow Medicine92614
Murray8625
Jackson85010
Swift83017
Pope7355
Marshall70115
Stevens6968
Clearwater68314
Lac qui Parle65416
Lake62615
Wilkin6219
Koochiching58410
Unassigned49468
Lincoln4811
Big Stone4523
Grant4257
Norman4218
Mahnomen4077
Kittson36819
Red Lake3154
Traverse2443
Lake of the Woods1771
Cook1130

Iowa Coronavirus Cases

Data is updated nightly.

Cases: 302245

Reported Deaths: 4203
CountyCasesDeaths
Polk45206441
Linn17616270
Scott15300161
Black Hawk13616228
Woodbury12927175
Johnson1198649
Dubuque11275148
Pottawattamie8896112
Dallas879569
Story860433
Webster467269
Cerro Gordo461966
Sioux453151
Clinton447161
Warren436237
Marshall425161
Buena Vista391129
Muscatine384375
Des Moines379140
Plymouth348667
Wapello340097
Jasper317855
Lee312528
Marion300452
Jones269149
Henry262630
Carroll252833
Bremer241648
Crawford227822
Boone215316
Washington213831
Benton207943
Mahaska190636
Jackson190531
Tama185357
Dickinson183526
Delaware171836
Kossuth170141
Clay165519
Wright162324
Fayette159022
Buchanan157820
Hamilton157728
Harrison153862
Hardin153729
Winneshiek153019
Clayton150448
Cedar150019
Butler146123
Page143515
Floyd137436
Cherokee137325
Mills135516
Lyon133332
Poweshiek131424
Hancock128524
Allamakee126327
Iowa122522
Calhoun12189
Grundy119422
Jefferson119123
Winnebago118029
Madison11789
Mitchell115034
Louisa114129
Cass112141
Chickasaw110511
Sac110115
Emmet109931
Appanoose109038
Union108122
Humboldt104219
Guthrie102124
Shelby101126
Franklin100918
Unassigned9180
Palo Alto9009
Keokuk84225
Montgomery84022
Howard82119
Monroe80418
Clarke7757
Pocahontas77211
Ida73730
Greene6867
Davis68421
Adair68220
Lucas6458
Osceola6349
Monona62916
Worth5943
Taylor5909
Fremont5025
Van Buren49412
Decatur4784
Ringgold4269
Wayne41421
Audubon4118
Adams2933
Rochester/St. Mary'S
Cloudy
31° wxIcon
Hi: 32° Lo: 31°
Feels Like: 22°
Mason City
Cloudy
23° wxIcon
Hi: 27° Lo: 24°
Feels Like: 10°
Albert Lea
Cloudy
23° wxIcon
Hi: 26° Lo: 23°
Feels Like: 14°
Austin
Cloudy
27° wxIcon
Hi: 28° Lo: 27°
Feels Like: 15°
Charles City
Cloudy
28° wxIcon
Hi: 29° Lo: 28°
Feels Like: 18°
A quiet weekend ahead
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

John Marshall ready for 2021

Image

Is the City of Rochester paying men and women equally?

Image

LWVMN asks for "truth and consequences" for state lawmakers

Image

Sports Overtime Part 2

Image

Sports Overtime Part 1

Image

Plans for polar plunge

Image

Equal work and equal pay.

Image

Aaron's Friday Night Forecast

Image

Mega Millions jackpot soars to $750 million

Image

Increase in 2021 travel plans

Community Events