Wendy's mocks McDonald's in Super Bowl spot

Wendy's isn't pulling punches in its upcoming Super Bowl spot, where it mocks McDonald's for its so-called "flash fro...

Posted: Feb. 1, 2018 9:38 AM
Updated: Feb. 1, 2018 9:38 AM

Wendy's isn't pulling punches in its upcoming Super Bowl spot, where it mocks McDonald's for its so-called "flash frozen" burgers.

"The iceberg that sank the Titanic was frozen, too," chides Wendy's in the 30 second commercial, which it unveiled on Youtube Wednesday. The ad will also run during the game on Sunday. It urges people to "Skip the hamburgers and the Frozen Arches."

Wendy's has been hammering McDonald's for years, claiming that its own beef is grilled, while McDonald's is frozen.

This is the scrappy attitude that Wendy's generally reserves for Twitter, where it continuously throws shade on McDonald's. It also taunts McDonald's fans, telling one customer that he should get a "McRefund."

Wendy's also goes after Burger King of Restaurant Brands International, which it has dismissed as the "frozen beef kingdom."

Now Wendy's is transferring its taunts from Twitter to TV.

"This is the first time Wendy's has directly called out a competitor in its TV advertising, however, as I'm sure you've seen, Wendy's social commentary has been fairly aggressive toward the frozen arches," said a spokeswoman for the fast-food chain.

Related: A dollar menu war is coming to fast food

Wendy's didn't say how much it's paying for the ad, but NBC is charging more than $5 million for 30-second spots during the Super Bowl on Sunday, when the New England Patriots take on the Philadelphia Eagles.

McDonald's did not immediately respond to emails from CNNMoney.

Article Comments

Mason City
Overcast
34° wxIcon
Hi: 44° Lo: 27°
Feels Like: 21°
Albert Lea
Overcast
32° wxIcon
Hi: 43° Lo: 26°
Feels Like: 22°
Austin
Overcast
34° wxIcon
Hi: 44° Lo: 27°
Feels Like: 23°
Charles City
Overcast
37° wxIcon
Hi: 44° Lo: 28°
Feels Like: 26°
Rochester
Overcast
34° wxIcon
Hi: 42° Lo: 27°
Feels Like: 23°
We're tracking accumulating snowfall for Friday night
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Women discuss election wins and losses

Image

Dream season comes to an end

Image

Mobile breast exam clinic

Image

Warriors welcomed home

Image

Legal clinic for sexual assault survivors

Image

Rise above Islamophobia

Image

John Adams PTSA meeting postponed

Image

James Betz signing

Image

Rockford wraps up dream season

Image

Great American Smokeout

Community Events