STREAMING NOW: Watch Now

Here's what Americans are spending on weddings

It's no secret that weddings aren't cheap.The average cost of an American wedding was $35,329 in 2016, accordi...

Posted: Jan 16, 2018 2:34 PM
Updated: Jan 16, 2018 2:34 PM

It's no secret that weddings aren't cheap.

The average cost of an American wedding was $35,329 in 2016, according to the most recent figures from the Knot. But as costs go up, the number of guests at weddings is going down, according to the Knot's annual wedding trends report released Tuesday.

Young people getting married are more interested -- and more invested, to the tune of tens of thousands of dollars -- in creating a unique event for their wedding, says the Knot's Editor in Chief Kristen Maxwell Cooper.

"It is very expensive, but people are still spending on this part of their lives," says Maxwell Cooper. "But the guest count has dropped. They want to create a one-of-a-kind experience. Something that stands out as an amazing event on social -- that's where they want to put their money."

And chances are, young people will continue to put their money toward major YOLO extravaganzas.

"I don't see this changing," says Maxwell Cooper. "Maybe if we hit a recession, spending on weddings will dip. But I'm doubtful young people will flip the switch and suddenly decide to save this money for a down payment on a home."

That down payment? That's what the cash registry is for.

Here are some other wedding trends from the Knot report.

Fewer favors, more "wow"

The little odds and ends that the bride and groom tend to give as take-home treats, are disappearing in favor of a more experiential wow factor.

"Millennials, and I mean this in the best way, are a vain bunch," says Maxwell Cooper. "They put their whole lives on social and a wedding is no different. They will continue to put their money toward their wedding as an event for their guests to experience and put on social."

An unexpected band, additional entertainment, a venue that drives people to Insta, that is what couples are going for, according to the report.

Signature eats

"It is no longer 'Do you want chicken or steak?'" says Maxwell Cooper. "Maybe it is heavy-passed hors d'oeuvres, but every item tells a story of the couple."

When most wedding guests have come to appreciate a good dinner out, the bride and groom are finding there is an interest in providing foodie-caliber food.

Perhaps it is a "his" and "hers" menu option, open fire cooking or chefs plating food in front of the guests -- something that leaves guests with an experience in addition to tasty food.

It's cool to ask for money

In some regions of the country the only truly acceptable wedding gift has always been money. But in other areas, it has been seen as uncouth and crass to have a registry for money.

No longer.

Most couples will still have a traditional registry, says Maxwell Cooper, but many will also have a cash registry.

She points out that as people are getting married older, with more established careers and even a home together already, many couples don't need the tea-towels and silverware that populate traditional registries.

This may be for traditional newly-wed expenses like a honeymoon or a new home, or more modern ones like paying for IVF or adoption or spending a year abroad.

"Create a story around what you're asking for, maybe the money is going to go toward travel, or a bathroom renovation or a new puppy," says Maxwell Cooper.

"They really do value experiences," she says. "They already have everything they need."

Minnesota Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 38136

Reported Deaths: 1508
CountyConfirmedDeaths
Hennepin12329786
Ramsey4855227
Stearns236119
Dakota233090
Anoka2200109
Nobles16686
Olmsted112415
Washington108240
Mower9512
Rice8427
Scott7154
Clay58738
Kandiyohi5731
Blue Earth4702
Wright4655
Todd4012
Carver3761
Lyon3122
Sherburne3125
Freeborn2920
Steele2311
Watonwan2240
Benton2153
St. Louis17815
Martin1685
Nicollet16612
Cottonwood1360
Goodhue1308
Winona12415
Crow Wing10612
Pine1030
Le Sueur1001
Chisago981
Otter Tail931
McLeod910
Carlton870
Dodge860
Polk812
Chippewa791
Unassigned7737
Isanti720
Waseca680
Douglas640
Itasca6412
Murray630
Meeker611
Morrison591
Becker560
Faribault560
Jackson550
Sibley542
Pennington510
Pipestone442
Renville352
Mille Lacs342
Wabasha330
Rock310
Beltrami300
Brown302
Fillmore300
Yellow Medicine300
Houston250
Swift211
Norman200
Wilkin203
Redwood180
Roseau160
Aitkin150
Cass152
Koochiching151
Wadena150
Big Stone140
Kanabec141
Marshall120
Grant110
Lincoln100
Pope100
Mahnomen81
Clearwater70
Hubbard60
Lake60
Traverse60
Lac qui Parle40
Stevens40
Red Lake30
Kittson20
Cook10
Lake of the Woods00

Iowa Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 31430

Reported Deaths: 720
CountyConfirmedDeaths
Polk6578179
Woodbury324144
Black Hawk228758
Buena Vista171211
Johnson12928
Dallas128129
Linn127782
Marshall104919
Scott79810
Story7753
Pottawattamie72611
Wapello70830
Dubuque69922
Crawford6782
Muscatine63844
Sioux4720
Tama46529
Wright3841
Louisa36113
Jasper32417
Plymouth3225
Warren2861
Dickinson2672
Washington2409
Webster2192
Hamilton1881
Cerro Gordo1781
Boone1481
Clay1340
Clarke1312
Allamakee1284
Mahaska11617
Clinton1131
Shelby1130
Poweshiek1058
Carroll981
Pocahontas961
Bremer946
Des Moines902
Franklin900
Emmet870
Henry863
Cedar841
Taylor790
Monona760
Cherokee751
Floyd752
Hardin750
Marion700
Benton671
Guthrie664
Sac640
Jefferson630
Osceola610
Jones580
Butler552
Hancock540
Humboldt541
Lee542
Harrison530
Buchanan521
Delaware511
Iowa510
Monroe516
Fayette500
Calhoun492
Madison472
Clayton443
Lyon440
Palo Alto410
Davis401
Grundy380
Winneshiek380
Mills370
Mitchell370
Kossuth350
Howard340
Jackson320
Chickasaw310
Lucas314
Greene290
Union280
Winnebago280
Ida240
Cass220
Keokuk211
Van Buren210
Appanoose203
Page200
Worth190
Audubon161
Unassigned160
Adair150
Ringgold150
Decatur110
Montgomery102
Wayne100
Adams80
Fremont70
Rochester
Broken Clouds
77° wxIcon
Hi: 87° Lo: 67°
Feels Like: 79°
Mason City
Clear
73° wxIcon
Hi: 89° Lo: 68°
Feels Like: 73°
Albert Lea
Clear
73° wxIcon
Hi: 86° Lo: 68°
Feels Like: 73°
Austin
Clear
75° wxIcon
Hi: 87° Lo: 68°
Feels Like: 75°
Charles City
Clear
77° wxIcon
Hi: 88° Lo: 68°
Feels Like: 78°
Hot, sticky, and stormy
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Seans 4pm Weather 7/6

Image

Treasury Department unveils relief loans

Image

Mandatory Mask Mandate for Rochester

Image

Approving Cares Act Funding

Image

Mountain Bike Trail System Being Developed

Image

Seans 6am Weather 7/6

Image

House fire under investigation in Rochester

Image

Fireworks calls over holiday weekend

Image

Prepping for the postseason in Iowa

Image

Sean's 6pm Weather 7/5

Community Events