According to Entrepreneurship at a Glance, nine countries are seeing an upward trend in new businesses including the United States. For those who are in the startup industry now, their message is to start a business doing something you love.
Kathie Vix has a passion for gardening and so she's turned that into way of making money. She presses her flowers onto homemade greetings cards. Then there's Amy Peckham, a woman who's made a passion for making old-fashioned donuts into her new business, Othelia's Doughnuts.
The two both agree sometimes it's not about the money.
“You have to be somebody that's willing to take risks, to find their passion, to find what it is they want to do, it’s outside the norm of a normal job,” Amy Peckham said.
“I'm in it for the fun. I like to be outside in the garden; you wouldn't catch me sitting on the beach enjoying the sun, but I can enjoy the sun by doing the gardening,” Kathie Vix said.
In 2013, the one-year survival rate for a business in the U.S. was nearly 90 percent.