SEVERE WX: Flood Warning View Alerts

Speed skater Ted-Jan Bloemen gets paid in cryptocurrency

There are almost 3,000 athletes competing at the Peyongchang Olympics, but there is only one who is paid in cryptocur...

Posted: Feb. 11, 2018 7:01 AM
Updated: Feb. 11, 2018 7:01 AM

There are almost 3,000 athletes competing at the Peyongchang Olympics, but there is only one who is paid in cryptocurrency.

Canadian speed skater Ted-Jan Bloemen recently became the first athlete to be paid in virtual money when he struck a one-year sponsorship deal with ONG Social, a social network and crypto community, and CEEK VR, a developer of virtual reality experiences.

Bloemen to be paid in virtual money

Dutch-born Canadian speedskater endorsed by CEEK VR and ONG Social

Deal could be "new frontier" for sports sponsorships

It's often not easy being a Winter Olympian, particularly in securing financial support to fund the pursuit of sport success, with Bloemen is exploring a "whole new frontier," according to his agent.

The double world record-holder plans to share his Olympic journey on the ONG Social network and star in a 360- virtual reality experience on CEEK VR. In return, he will earn cryptocurrency rewards.

"Speed skating success is all about progression -- building and building to peak at the right time," said Bloemen in a joint statement with CEEK VR and ONG Social last month to announce the deal.

If it's a deal that provides exposure for ONG and CEEK VR, it could also be a smart move with Mary Spio, who is the CEO and founder of the virtual reality company, pointing out that athletes would increasingly use VR to improve their performance.

"Bloemen's support for cutting-edge technologies is reflective of his proclivity for pushing the boundaries," said Spio in a statement.

"We believe Virtual Reality isn't just great for our audience (Ceekers) but will ultimately be used for training and maximizing player performance and potential."

Wild fluctuations

Although virtual currencies can fluctuate wildly, Bloemen said he was "excited" about his new endorsement, adding he felt like he had got "two new teammates to help put me over the top, at the most important point in the season."

Bitcoin, the best known cryptocurrency, soared to close to $20,000 last year, before collapsing in December. It was trading at just over $8,573 at the end of the week.

According to Kgazette.com, ONG Social has mined 300 million coins, worth a total of $138.69 million. The cryptocurrency was founded in June.

Although it's not known how many coins Bloemen stands to receive, he told Canada's National Post that the deal was "a minimum amount in cash, but most in cryptocurrencies."

He added: "For me, the real risk of not getting anything is not there, because I got a little (cash) out of it already.

"And that combination makes this sponsorship really fun, right. Because we're going to help each other. I'm trying to get them a little more exposure to make them succeed, and that would help all of us, right."

READ: Winter Olympics sport-by-sport guide

READ: Tonga's famous flag bearer achieves 'impossible dream'

'New frontier'

Lawrence Baslaw, Bloemen's agent and president of Baslaw +Associates Inc., called the endorsement "a first for any athlete."

He added: "This is really a whole new frontier. It will be exciting to see how cryptocurrency can work for Ted-Jan, in particular, but also the impact it will have on the sport marketing industry as a whole."

Although Bloemen was born and raised in the Netherlands, he changed nationality during the 2014-15 season after he failed to make the Dutch speed skating team for the Sochi Olympics.

READ: Olympic Games preach a 'Games of peace'

READ: From one-room home in Ghana to Winter Olympics

Controversy

Bloemen, whose father was born in New Brunswick, Canada, has blossomed while competing under the Canadian flag.

In November 2015, Bloemen set a new world record in the 10,000 meters, smashing the old record held by his former teammate from the Netherlands, Sven Kramer, by more than five seconds in Salt Lake City.

In December, he broke Kramer's 10-year-old 5,000m world record by 1.5 seconds, once again in Salt Lake City. After that race, he controversially took the label bearing Kramer's name and world record-mark off the wall of the arena and broke it into pieces.

In Pyeongchang, Bloemen will be up against triple Olympic champion Kramer, Holland's biggest speedskating star, in the 5,000m, 10,000m and the team pursuit.

Article Comments

Mason City
Clear
51° wxIcon
Hi: 66° Lo: 45°
Feels Like: 51°
Albert Lea
Clear
54° wxIcon
Hi: 65° Lo: 48°
Feels Like: 54°
Austin
Scattered Clouds
54° wxIcon
Hi: 65° Lo: 46°
Feels Like: 54°
Charles City
Clear
55° wxIcon
Hi: 65° Lo: 46°
Feels Like: 55°
Rochester
Few Clouds
52° wxIcon
Hi: 65° Lo: 46°
Feels Like: 52°
The rest of this weekend will be perfect for outdoor activities!
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Saturday's KIMT StormTeam 3 Weather Forecast

Image

Ronald McDonald House Reaches Out for Support

Image

Prep Football Highlights for Friday Part 2

Image

Prep Football Highlights for Friday Part 1

Image

Peace corps marker

Image

New Chancellor

Image

RIVER CITY UPDATE

Image

Mason City still dealing with aftermath of flooding

Image

Phase 1 of Mason City bike trail system completed

Image

Muddy ground

Community Events