Tiffany Haddish's viral story nabs her a Groupon gig

Going viral has landed actress Tiffany Haddish a new gig.When Haddish appeared on "Jimmy Kimmel Live!" in July...

Posted: Jan. 15, 2018 4:44 PM
Updated: Jan. 15, 2018 4:44 PM

Going viral has landed actress Tiffany Haddish a new gig.

When Haddish appeared on "Jimmy Kimmel Live!" in July to promote her film "Girls Trip," she cracked him up with her story about taking the film's costar, Jada Pinkett Smitth, and her husband Will Smith on a Louisiana swamp tour using a Groupon.

Haddish took the Smiths on a tour using a Groupon

The company has made her an honorary employee

Fans loved it too and the video quickly went viral, catching the attention of Groupon.

Jon Wild, Groupon's head of marketing for North America, told People magazine that the "Jimmy Kimmel link went through the entire company very quickly."

Now Haddish has a deal with Groupon that includes her appearing in the company's upcoming Super Bowl ad.

Related: Tiffany Haddish is ruling the world

"We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl," Wild said.

The ad was shot in December, Wild said, and Haddish ended up improvising a great deal based on her extensive Groupon knowledge.

"She knows our product better than a lot of Groupon employees, it was incredible," Wild said. "She could name what she'd done, the experience she had and how much she'd saved."

The company was so impressed that they hooked her up with their employee app and put some Groupon bucks on her account for her use.

Now there's even a Groupon page of Haddish-curated goods and services for customers.

"She's taken a very specific interest in selecting goods and services to go in her collection," Wild said. "She knows our product, back to front. We see this as a partnership beyond the Super Bowl. My expectation is that we want to continue to have a long relationship with Tiffany."

Article Comments

Mason City
Clear
63° wxIcon
Hi: 66° Lo: 31°
Feels Like: 63°
Albert Lea
Clear
57° wxIcon
Hi: 63° Lo: 31°
Feels Like: 57°
Austin
Clear
57° wxIcon
Hi: 63° Lo: 30°
Feels Like: 57°
Charles City
Clear
61° wxIcon
Hi: 63° Lo: 30°
Feels Like: 61°
Rochester
Clear
59° wxIcon
Hi: 62° Lo: 30°
Feels Like: 59°
Sunshine for the next couple of days with rain returning later on.
KIMT Radar
KIMT Eye in the sky

Latest Video

Image

Monday's KIMT StormTeam 3 Weather Forecast

Image

Teacher terminated

Image

Project deadline hits

Image

My Money Monday - Adapting to financial goals

Image

Your Monday KIMT StormTeam 3 Forecast

Image

Eye on Politics Ep. 3

Image

Fundraising for annual Kasson event

Image

Sunday's KIMT StormTeam 3 Weather Forecast

Image

WALDORF GIRLS WRESTLING CLINIC

Image

STEM festival

Community Events