CLEAR LAKE, IA - There's a battle on to balance the scale for a lot of people these days, and local grocers say it's a challenge they're taking seriously.
"Ever since we went to the nutritional labels, people are more conscious about what they're eating," said Clear Lake grocer Louie Covillo.
But at a time when the price label is also getting a second look, it has folks asking the question: cost or calories?
"A little of both,” said shopper Todd Brand. ”I'd probably, honestly, have to say more for cost. I'm a penny pincher I guess. I always try to look for the good bargain."
"Right now, calories; be healthy," answered shopper Cindy Thompson.
"Health is pretty important to us,” said Jen Johnson. “We try to find the fat free products and the best bargain."
A recent study of more than five thousand Americans shows that an increase in price on some high calorie foods leads to a slimmer waistline.
That has some wondering if a tax on high calorie foods could encourage healthier eating habits, but grocers tell us they're already trying to make eating right affordable.
Looking around the Clear Lake store, we found a lot of low fat alternatives are priced the same as their higher calorie companions.
Store keepers tell us some of the fattier options are even getting tougher to come by.
"Everything’s lean anymore,” said Covillo. “Even the pork is lean. So it's better for you."
And with prices on their side, shoppers tell us the healthier options are looking a bit more appetizing.
"I’m kind of on a calorie count, so that's why I say I'm doing a little of both I'm doing the calorie count, and what's the best buy," said Brand.
In the case of a piece of pizza, just upping the price by ten percent led to a significant decrease in the calories consumed by some people in that recent study.
Scientists estimate an 18 percent tax on high calorie foods could encourage people to eat or drink around 50 calories less each day.
To learn more about the 20 year study and the cost versus calories battle, CLICK HERE.
